Château Latour

Château Latour is located in the Haut-Médoc, in Pauillac to be precise, and has a surface area of 90 hectares. It was in the 18th century that Château Latour produced exceptional Bordeaux wines and in 1855 it was awarded the rank of Premier Grand Cru classé of Bordeaux wines. In 1993, François Pinault bought Château Latour for the sum of about 110 million euros. It was a very good deal because the wine market was in a bad way and the wines made at the estate were not very clean. Accompanied by Frédéric Engerer, the manager of the Château, François Pinault was able to give back its letters of nobility to Château Latour by dint of hard work and high standards. They combine tradition and modernity very well. They even converted the vineyard to organic farming, which allowed them to become the first First Grand Cru Classé in organic farming. The value of the property has increased eightfold. They wanted to develop Les Forts de Latour and Pauillac de Latour and to make the first wine more rare. The main grape variety used is Cabernet Sauvignon (80%), but you will also find Merlot (15%) and Cabernet Franc and Petit Verdot (5%)Their marketing strategy has become formidable and quality has become the key word. Château Latour is even considering expanding its vineyards beyond Bordeaux.